Showing posts with label e-commerce. Show all posts

Nov 4, 2015

Surojit Chatterjee appointed as Senior Vice President of Flipkart

11/04/2015
Surojit Chatterjee appointed as Senior Vice President of FlipkartHomegrown e-commerce giant Flipkart has appointed Google’s executive Surojit Chatterjee as Senior Vice President and Head of Consumer Experience and Growth.
In the new role, he will be responsible for all Flipkart’s consumer experience across desktop as well as mobile and will directly report to Chief Product Officer (CPO) of company Punit Soni.
Prior to this appointment, Chatterjee for last 8 years was working at Google and his most recent post was the global head of Mobile Search Advertising and AdSense for Search (AFS).
He is also the founding member of Google’s mobile search ads. He had helped the search engine giant to make mobile search ads a growth engine for Google which had led into a multi-billion dollar business.
Chatterjee holds a BS degree in Computer Science from IIT Kharagpur and MS in Computer Science from SUNY Buffalo. He also holds an MBA from MIT Sloan School of Management and is credited with total 33 granted US patents to his name.
 
About Flipkart
 
  • Flipkart is an e-commerce company founded in 2007 by Sachin Bansal and Binny Bansal.
  • It is a Singaporean company which operates in India, where it is headquartered in Bangalore, Karnataka.
  • Flipkart has launched its own product range under the name “DigiFlip” with products including tablets, USBs, and laptop bags.
  • The Bansals worked for Amazon.com, and left to create their new company incorporated in October 2007 as Flipkart Online Services Pvt. Ltd.
  • The first product they sold was the book Leaving Microsoft To Change The World.
  • In 2015 Flipkart acquires a mobile marketing start-up Appiterate as to strengthen its mobile platform.

Oct 21, 2015

Samardeep Subandh appointed as Chief Marketing Officer of Flipkart

10/21/2015
Samardeep Subandh has been appointed as Chief Marketing Officer (CMO) of homegrown e-commerce giant Flipkart.
In his role as CMO, Subandh will be the primary custodian of Flipkart brand. He will focus on gaining deeper customer insights, driving high level of creativity, raising the level of customer centricity and quality in all communication.
He will directly report to Mukesh Bansal, Head of the e-commerce platform of the company and also will be leading the social media communication charter for the company.
Samar has rich experience of over 17 years in the consumer goods industry and has spent 15 years with Hindustan Unilever across various sales, marketing and business assignments.

Oct 17, 2015

Aditya Birla Group enters ecommerce, launches online fashion portal abof.com

10/17/2015
Kumar Mangalam Birla led Aditya Birla Group has launched a new online fashion store Abof.com.
With this, the textiles and telecom conglomerate has entered into e-commerce space which is considered as sunrise sector from an investment point of view.
The newly launched portal abof which stands for Aditya Birla Online Fashion will offer shoppers range of merchandise brands from its subsidiaries and other companies.
It will be one-stop fashion portal with wide range of merchandise products including apparel, footwear and accessories for men and women.
Prashant Gupta is President and Chief Executive Officer (CEO) of abof.com and it will remain a
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