Homegrown e-commerce giant Flipkart has appointed Google’s executive Surojit Chatterjee as Senior Vice President and Head of Consumer Experience and Growth.
In the new role, he will be responsible for all Flipkart’s consumer experience across desktop as well as mobile and will directly report to Chief Product Officer (CPO) of company Punit Soni.
Prior to this appointment, Chatterjee for last 8 years was working at Google and his most recent post was the global head of Mobile Search Advertising and AdSense for Search (AFS).
He is also the founding member of Google’s mobile search ads. He had helped the search engine giant to make mobile search ads a growth engine for Google which had led into a multi-billion dollar business.
Chatterjee holds a BS degree in Computer Science from IIT Kharagpur and MS in Computer Science from SUNY Buffalo. He also holds an MBA from MIT Sloan School of Management and is credited with total 33 granted US patents to his name.
About Flipkart
- Flipkart is an e-commerce company founded in 2007 by Sachin Bansal and Binny Bansal.
- It is a Singaporean company which operates in India, where it is headquartered in Bangalore, Karnataka.
- Flipkart has launched its own product range under the name “DigiFlip” with products including tablets, USBs, and laptop bags.
- The Bansals worked for Amazon.com, and left to create their new company incorporated in October 2007 as Flipkart Online Services Pvt. Ltd.
- The first product they sold was the book Leaving Microsoft To Change The World.
- In 2015 Flipkart acquires a mobile marketing start-up Appiterate as to strengthen its mobile platform.